European Tissue Symposium takes chair of the European Paper Recycling Council

The European Paper Recycling Council is pleased to announce the appointment of its new chair Valeria Salvadori, representing EPRC member the European Tissue Symposium. She will take the helm of the Council for a two- year period as of April 2025, taking over from Andrea Orallo, Director for Recycling at ASPAPEL, who represented Cepi.

Valeria Salvadori is the Global Innovation & Sustainability Director at Essity Consumer Tissue and is also part of the European Tissue Symposium (ETS) Product Stewardship Council team. She has 12 years of experience in manufacturing, innovations and sustainability in the paper and tissue industries.

During her two years mandate as chair of the EPRC, Valeria Salvadori aspires to strengthen the cooperation of the paper value chain and to support the industry’s commitment and efforts to further improve the recyclability of paper- and tissue-based products.

Valeria aims to raise public awareness on the benefits of separate collection of paper in recycling, while exploring opportunities to increase recyclability of tissue likewise. In delivering a well-functioning market of secondary raw materials, her objective is to position paper and tissuebased products as key enablers in the Circular Economy and the Bioeconomy.

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“As a paper recycling value chain we have pledged to reach a recycling rate of 76% by 2030. We are coming close to reaching this goal, and I am looking forward to working with the value chain to further improve our sector’s circularity.”

Valeria Salvadori – Chair EPRC (European Paper Recycling Council)